Before launch, review your website as a first-time visitor. Is your offer clear? Can customers find your contact information, prices and primary services?
Check every form and link. Confirm that messages arrive where they should and that the privacy policy explains how information is used.
Add a unique page title and useful meta description to important pages. Make sure they can be crawled and that your sitemap lists the canonical URLs you want indexed.
Set up backups, updates, HTTPS, strong logins and a recovery process.
After launch, verify your property in Google Search Console, submit the sitemap, review analytics and iterate based on feedback.